Brooks and HP Team Up on New Running Shoe With 3D Printed Midsole

Brooks is continuing its partnership with HP with the launch of a new running sneaker using 3D printing technology. Called the Exhilarate-BL shoe, the new sneaker model is part of the footwear brand’s BlueLine Lab program and was “specifically designed” for Brooks Run Club loyalty members. Engineered in partnership with HP, the Exhilarate-BL running shoe features “3DNA,” a 3D-printed midsole technology that aims to deliver a bouncy feel that propels the wearer forward with ease. According to HP, the shoes deliver higher energy return on midsole production than 90 percent of market alternatives and fewer materials used. Nikhil Jain, director of footwear product line management and BlueLine at Brooks, said in a statement that using HP’s 3D printing technology has allowed the company’s design team to “fine-tune” elements of the midsole right down to the millimeter in ways that “wouldn’t have otherwise been possible.” A look at the new Brooks Exhilarate-BL running shoe. Courtesy Image “As a brand rooted in the science that every individual has a unique motion path, we’re just scratching the surface in terms of how we can change the underfoot experience and use 3D printing to deliver a premium, performance run experience with the potential for greater optimization,” Jain said. At the

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