Adidas & Allbirds Say Collaboration Is ‘So Much More Important’ Than Competition

In the race for a more sustainable future, collaboration is key. Leading the charge on this front are Adidas and Allbirds, who announced in May a  partnership to innovate manufacturing and supply chain processes, and to explore renewable material resources together to create the lowest carbon footprint ever recorded for a sport performance shoe. It was an infrequent and buzzy move from two brands who are seen as competitors in the athletic space. “It is about realizing that maybe this industry has been in the wrong race for a while,” Hana Kajimura, sustainability lead at Allbirds, told FN during the Fairchild Media Group Sustainability Summit last week. “What if we can expand upon all of that energy we put into breaking records and performance with our products and put that same attention into breaking carbon records. Our scale of impact is not going to be great enough if we go at it alone.” In that spirit, Allbirds this month made its carbon footprint calculator open-source and available online, at Freethefootprint.com. For Adidas, collaborating with a brand they might typically see as competition required a change in perspective. Kate Ridley, SVP of brand at Adidas North America, said, “We have to have a certain a certain

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