New Balance’s Three Pillars of Sustainability are Supporting Big Goals for 2025

Environmental initiatives are being rolled out across the industry, as brands seek to reduce their carbon footprint and appeal to conscious consumers. But a number of leaders in this space are setting comprehensive and ambitious goals, to help drive meaningful change in footwear and apparel. As part of Fairchild Media Group’s virtual Sustainability Summit, New Balance Athletics Inc. presented a conversation about the brand’s sustainability journey. In “Grey Meets Green,” Chris Davis, CMO and SVP of global merchandising at New Balance, spoke with FN’s deputy managing editor Jennie Bell about setting ambitious environmental goals; sustainability as a requirement not a differentiator; and the value of partners like Jaden Smith. “Over the course of the last decade there have been so many entrepreneurial initiatives throughout the entirety of our organization, with people just being so proactive and solution-oriented in bringing new innovative sustainability options and projects to the table,” said Davis. “For New Balance, it’s an expectation of our leadership team that we’re acting with conviction and confidence in this area to really ignite and inflict change.” New Balance has built its sustainability program around three pillars: planet, product and partnerships. This has been in place for over a decade, with the company developing

Follow Footwear News on Twitter or become a fan on Facebook.

from Footwear NewsFootwear News https://ift.tt/2PEU6s6