Amy Montagne Named Nike Brand President, Heidi O’Neill to Retire as the Swoosh Makes More Big Management Changes

Nike announced a series of changes to its senior leadership team late Monday in an effort to “accelerate” its progress against its Win Now action plan. According to the Swoosh, chief executive officer and president Elliott Hill and Heidi O’Neill, president of Consumer, Product, and Brand, have decided the O’Neill’s division will now be divided into three distinct areas: Consumer and Sport, Marketing, and Product Creation, which is inclusive of innovation and design. These roles will now report directly to Hill, the company said. As a result of these changes O’Neill has decided to retire from Nike after 26 years. She will continue to serve in an advisory capacity until September. “For nearly three decades, Heidi has been a true champion for Nike, for sport and for athletes across the globe. Her vision and dedication over the years have left an indelible mark on Nike and created an impact on the world of sport,” Hill said in a statement. “Among Heidi’s many successes, she most recently elevated our brand voice, and innovation and product pipeline by putting sport and athletes at the center of everything we do. I want to thank Heidi for her passion, commitment and service and wish her the best

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