When it comes to Crocs, women leaders are definitely having a moment. But it wasn’t always that way. According to Crocs’ newly minted brand president Anne Mehlman, there were no women in the company’s C-Suite when she first joined the brand in 2011. But as she progressed in her career at the clog maker, she noticed more and more women rising in the ranks. Notable among them: Michelle Poole, Crocs’ former brand president who joined the company in 2014 and just recently announced her retirement. In May, Mehlman was elevated to Poole’s former position. “That really showed that women could do it,” Mehlman, who previously served as Crocs’ chief financial officer, said of watching Poole’s career trajectory at the company. She related her experience during a conversation with Poole and FN executive editor Katie Abel during FN’s Summit in New York City on Tuesday. Fast forward to 2024, Crocs is now one of the biggest shoe companies with women in some of its most visible roles. In addition to Mehlman, the company in May named Susan Healy as its new chief financial officer, replacing Mehlman. “The whole organization is watching the leadership team,” said Poole, emphasizing the importance of having women in leadership
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