The Whitaker Group Spends $5.5 Million to Refresh a 100-Year-Old Building for Social Status Detroit

The Whitaker Group (TWG) has spent more than $51 million bringing its retail banners and all their respective experiences to historically Black neighborhoods. The James Whitner-led company’s latest effort is Social Status Detroit. Social Status Detroit — which is located at 9101 E. Jefferson Ave, Unit A — marks the retailer’s debut in the city. TWG described its newest project as a “multiuse community hub” that blurs the line between experience and retail. To bring the vision to life, TWG refreshed a 100-year-old commercial building (with intentionally preserved brick) that spans 1,750 square feet. “Detroit has always been a city of creativity, culture and strength — it deserves spaces that reflect that energy and pour back into the community,” said Whitner, founder of TWG, in a statement. “With Social Status Detroit, we’re not just opening a store—we’re creating a platform for connection, expression and opportunity in a neighborhood that’s been undervalued for far too long. This is about honoring the past while building for the future.” The mural by Nina Chanel Abney at Social Status Detroit.Courtesy of The Whitaker Group Aside from Social Status’ in-store experience, the development — which cost TWG $5.5 million — includes four distinct retail concepts, as well as a take-out restaurant and

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