Calla Shoes Founder Jennifer Bailey Wants to Save People With Bunions From Wearing ‘Ugly’ Shoes

Like most innovators, Calla Shoes founder and CEO Jennifer Bailey saw a need and fulfilled it. For years, Bailey struggled with bunions and even found herself changing out of painful high heels on her wedding day. Now, she gets approached by people who were able to wear heels on their big day thanks to Calla Shoes. Bunions are a foot condition that affects a quarter of people living in the United States, and are 10 times more common in women than in men. There’s a common misconception that uncomfortable heels or shoes may cause them, but as podiatric surgeon Dr. Bradley Schaeffer explained to FN recently, bunions are hereditary. That is the case for Bailey, whose mother suffers from the condition and now her two daughters struggle with it too, despite the British shoemaker taking pristine care of their feet since they were babies. Calla Shoes founder and CEO Jennifer Bailey. A bunion is a deformity of the joint at the base of the big toe, often caused by hypermobility, which makes the toe point inward toward the other toes, causing the joint to protrude on the side. This makes wearing narrow shoes, high heels and even some sneakers a painful experience

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