Former Gucci CEO Patrizio Di Marco Makes New Investment in Sneaker World

Patrizio di Marco, the former Gucci and Bottega Veneta chief executive officer, is becoming a serious sneakerhead. In a new development tied to its role in reviving the Pro-Keds footwear brand, Di Marco has acquired a minority interest in Be Sneakers, the leading Italian footwear manufacturing company, which is among the partners of the Pro-Keds brand. The latter’s designs, drawn from the brand’s archives, feature the innovative Rubber Fusion technology, a patented vulcanization technique from Be Sneakers which fuses multiple types of rubber into a single, multi-layered sole, improving durability, traction, and comfort. Financial details of the deal were not disclosed. “I decided to join Be Sneakers because I found in this company a unique blend of cutting-edge technology, quality, and a truly Italian artisanal culture. I strongly believe in its industrial and creative potential, and I’m excited to help shape its future,” said Di Marco. Patrizio Di MarcoCourtesy of Be Sneakers As reported in January, Di Marco joined forces with Jay Schottenstein, the U.S. retail veteran and founder of American Eagle Outfitters and DSW, to rekindle Pro-Keds, setting in motion a global relaunch of the brand. Pro-Keds was first launched in 1949 as part of the US Rubber Company, a pioneer in the footwear industry, also

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