Hall of Fame Honoree Dave Powers Reflects on Storied Career After Stepping Down as Deckers CEO Ahead of FNAA 2024

On Dec. 4, Dave Powers will be inducted into the Hall of Fame at the 38th annual FN Achievement Awards. Below is an article from the magazine’s Dec. 2 print issue about his career and what he’s up to now that he’s retired. After taking Deckers Brands to new heights as president and chief executive officer, Dave Powers announced earlier this year that he would step down from his post in August. It was an unexpected move given the success of Deckers’ red-hot portfolio of brands, especially Hoka and Ugg, both of which continue to deliver stellar earnings. In fact, in Powers’ last quarter as CEO, for fiscal Q1, Deckers reported that net sales rose 21.1 percent to $825.3 million, compared with $675.8 million the same time last year. (The following quarter brought another 20.1 percent increase.) Powers’ tenure at Deckers began in August 2012, when he joined as president of direct-to-consumer after previously holding leadership roles at Converse, Timberland and Gap. In January 2014, Powers was appointed president of omnichannel at Deckers, later becoming the company’s president in March 2015. He took over as CEO in June 2016 at a time when revenue growth had lagged at the company’s hero brand, Ugg. And soon

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