FNAA 2024 Designer of the Year Edgardo Osorio Wants to Spread Happiness – One Step at a Time

On Dec. 4, Edgardo Osorio will be honored with the Designer of the Year award at the 38th annual FN Achievement Awards. Below is an article from the magazine’s Dec. 2 print issue about how the Aquazzura founder and creative director continues to build momentum around the brand with new store openings, collaborations and a constant presence on the red carpet. Happiness is a serious matter for Edgardo Osorio.  In a conversation with the Aquazzura founder, one finds that the term permeates every aspect of the business he launched 12 years ago and that has since drawn an increasing number of customers and A-list clients – from pop culture royalty like Beyoncé and Rihanna to actual royals like HRH the Princess of Wales Kate Middleton. It can be found in the brand’s mood-boosting strappy sandals, fancy platforms and pumps with a twist. The same feeling inspired the launch of new categories, from bags to tableware, and was imbued in the arty store concepts of Aquazzura’s ever-expanding retail footprint.  Rather than using strategies tabled out meticulously, Osorio is guided mainly by instinct and the pursuit of those “good vibes.” “The beauty of being an independent company is that I choose what I want to do

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