Anthony Edwards, Nike’s Return + Jordan Brand’s 40th Anniversary: Here’s What Sneaker’s Leading Voices Are Looking Forward to in 2025

Although the sneaker community loves a good debate, and oftentimes a strong complaint, there was plenty of good that happened in 2024 — and 2025 also seems promising. What Adidas was able to accomplish with NBA star Anthony Edwards and his AE 1 signature shoe was one reason sneakerheads were excited in 2024, as well as the expert-level storytelling that was provided by captivating collaborations (for instance, Unheardof’s “Building Bridges” Adidas Rivalry Low) and the wins that were racked up by smaller brands (such as Saucony Originals’ work with Jae Tips). For 2025, the strongest personalities in sneakers are eager to see how Adidas will follow-up with Edwards, and are expecting deeper, richer stories to be told through collaboration. Also, the 40th anniversary of Jordan Brand has sneakerheads talking. Here, seven of the leading voices in sneakers revealed what they’re most excited for in 2025. Tyler MansourInstagram: @arab_lincoln “With innovation leading the forefront in 2024, I’m thrilled to see more of this in 2025, specifically within the basketball category. There’s no debating that the aforementioned wasn’t mentioned all throughout this past year in footwear. At the helm of this movement was undoubtedly Adidas. Whether it was Antman [Anthony Edwards] in his debut signature

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