The Athlete’s Foot Encourages Voting With New Campaign

The Athlete’s Foot (TAF) is rolling out a new program to help get out the vote to its consumers. Just 12 days ahead of the presidential election in the U.S., the Atlanta-based retailer launched “Be About That Vote,” a new campaign centered in the brand’s new corporate headquarters and flagship store location in the heart of the Atlanta‘s Midtown neighborhood. Consumers who approach the store are prompted to scan a QR code that directs them to hold up their phone against a mural highlighting the importance of voting. The screen then broadcasts an augmented reality experience that ends with a link that directs people to register to vote. The campaign will also live on social media and include content from LSU Tigers star Flau’jae Johnson. The athlete signed a Name, Image, and Likeness (NIL) partnership with the retailer in April that involves her participation in brand initiatives, community engagements and content creation through the end of the year. “Voting is a fundamental right and a powerful tool for change,” said Matt Lafone, president and general manager of Americas at The Athlete’s Foot, in a statement. “Through the ‘Be About That Vote’ campaign, we are dedicated to breaking down barriers to participation and empowering individuals to make

Follow Footwear News on Twitter or become a fan on Facebook.

from Footwear NewsFootwear News https://ift.tt/yorkgi0