Extended Size Shoe Brand Vaila Enters DSW In Its Second Retail Partnership

DSW has brought on a new shoe brand to bolster its assortment of extended sizes for women. Vaila, which offers shoes between sizes 9 and 14, has officially launched on DSW’s website with a selection of five styles. Vaila launched in March 2022 via a mainly direct-to-consumer model and last year inked its first major retail partnership with Macy’s to sell in five locations as well as online. “The expansion of Vaila into DSW is allowing us to set a new standard for the fashion industry, where body-positivity is seen head-to-toe.” said Vaila Shoes’ founder and chief executive officer Ahriana Edwards in a statement. “As a digital-first founder, I have had to retrain customers with extended sizes to gain the confidence and trust that legacy retailers are working to change and include their sizes in store. We are so excited to work with DSW to ease the women with extended sizes and finally offer them the same luxurious shopping experiences as everyone else.” The announcement comes as demand for extended and wider shoe size options for women increases and more brands heed the call for size diversity. Last month, Dolce Vita launched a new line of tall boots with three calf widths (including extra wide)

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