CSC Generation Enterprise Acquires Backcountry as Retail Deal Market Heats Up

Backcountry is officially under new ownership. Multi-brand technology platform CSC Generation Enterprise said Monday that is has acquired the digitally-led Park City, Utah-based outdoor retailer. Under the deal, the terms of which were not disclosed, CSC has acquired Backcountry along with its family of brands such as MotoSport, Competitive Cyclist and Steep and Cheap. CSC owns and operates more than 10 brands including Sur La Table, One Kings Lane and now Backcountry, which will continue to operate under its brand name. “We were drawn to Backcountry for several compelling reasons: their extensive and varied product range, deep connections with the outdoor community, and the remarkable passion and loyalty of their customers,” said CSC founder and chief executive officer Justin Yoshimura in a statement. “By integrating their strengths with our commitment to digital innovation, we believe there is significant potential for continued growth.” Backcountry was founded in 1996 in Park City, Utah as a website selling outdoor gear. TSG Consumer Partners acquired Backcountry in 2015 with a plan to expand the retailer into new categories and international markets. Although digitally-led, Backcountry opened two physical stores in 2021 and continued to expand its fleet to a total of six stores through 2022. In 2023, the retailer opened three

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