Adidas‘ account on Twitter, now known as X, got real spicy Friday in an exchange with NBA superstar and lifetime Nike endorser Kevin Durant. It all began harmlessly enough with Nice Kicks posting a video of Anthony Edwards saying he’d like to see Durant wear his AE 1 sneaker, his first signature model which was fully unveiled today. Durant quote-tweeted the video and said, “Won’t EVER see me put a big toe in them Mfers.” Initially, Adidas responded by saying, “u dusty bouta retire soon anyway” in a since-deleted post. That was then followed up by the response, “meant to send that from the burner account…” in a post that’s still live as of publishing. Durant has a history with burner accounts himself, as he’s admitted to using them. In 2017, he accidentally defended himself in the third person on his verified account, which NBA Twitter had a field day with. Adidas hasn’t been afraid of trash talk in its promotion of Edwards’ new sneaker. In a campaign video posted in October, Edwards pulls out and criticizing other players’ first models from Nike, Jordan Brand, and Puma before revealing his own and giving it his stamp of approval. In Footwear
Follow Footwear News on Twitter or become a fan on Facebook.
from Footwear NewsFootwear News https://ift.tt/HApB9qQ
0 Comments