This “No Consent, No Cookies” Tool Is Helping Retailers to Protect Their Customers Data

Data collection has become a familiar part of the online shopping experience, but there is a lot still unknown about what happens on the back end. While shoppers have expressed a willingness to share data in exchange for a more personalized experience, retailers who offer transparency are more likely to earn consumer trust. Dynamic Yield is making it easier for retailers to be compliant and secure with their customers’ data, with its new launch. Frequently when a consumer visits a website, the brand will ask for permission to use cookies, which are the digital footprints a customer leaves behind when browsing online. Some shoppers may accept, while others decline, and the retailer is required to respond accordingly. But if a customer does not enter a response of any kind, this is frequently registered as an acceptance. This means customers’ data is taken without them consenting to its use. The “No Consent, No Cookies” solution from experience optimization platform Dynamic Yield is a new tool that lets brands ensure that no consumer’s data is collected without their permission. Retailers that use the tool will automatically block data collection from any user who hasn’t actively opted-into cookie tracking, to ensure all records are consensually

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