These Footwear Brands Won Black Friday + A Look at the Holiday Weeks Ahead

Thanksgiving weekend has come and gone, but a number of key footwear brands appear to have made their mark during one of the biggest shopping periods of the year. While retailers were generally optimistic about early holiday in their Q3 earnings calls, many said they would emphasize value to win over inflation-stricken consumers during an uncertain economic environment. According to a Monday note from Wedbush analyst Tom Nikic, Black Friday shoppers were resilient, yet value-focused during the shopping period this year. Half of the brands and retailers tracked by Wedbush were more promotional this year compared to the prior year, while 25 percent were similarly promotional and 25 percent were less promotional. Overall, U.S. retail sales on Black Friday (Nov. 24) were up 2.5 percent year-over-year, excluding automotive and not adjusted for inflation, according to data from Mastercard SpendingPulse, which measures in-store and online retail sales. Jewelry and apparel were top gift categories of the day. Which brands stood out When it comes to brand winners, Nikic said Deckers’ Hoka brand (FN’s Brand of the Year winner) and the On label were “the clearest winners” of the Black Friday shopping period, thanks to elevated demand, more shelf space at retail and fewer discounts. He

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