Aetrex Launches New Platform Designed to Help Retailers Improve Shoe Fitting Services & Reduce Returns

Aetrex has launched a new personalized footwear recommendation platform designed to help retailers improve their shoe fitting service for shoppers, reduce returns and increase customer satisfaction. The foot scanning tech company said in a statement on Tuesday that the new platform, called FitStarter, was developed with shoe fit testing company Heeluxe and is designed as a “turnkey starting point” to Aetrex’s AI-powered shoe match-making platform, FitGenius. According to Aetrex, the new FitStarter program aims to provide in-store shoppers with personalized fit recommendations, which works with FitGenius’ capability to provide footwear recommendations to consumers both in store and online. After a shopper completes an Aetrex 3D foot scan at a participating retail location, FitStarter will rank the retailer’s footwear inventory based on the likelihood of a good fit for that individual from excellent to poor, the company said. It will also display a graphic of the consumer’s selected shoe, highlighting areas that fit well and potential areas of pressure. FitStarter also considers the shopper’s preference for shoe fit, ranging from snug to roomy. Retailers will be able to add FitStarter to their existing Albert 3D foot scanner (Albert 2 Pro or Albert 3DFit) software, Aetrex noted. The Aetrex FitStarter display shown to in-store shoppers after foot

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