Under Armour and Notre Dame Extend Apparel Deal by 10 Years

Under Armour has re-signed a deal with Notre Dame, extending its position as the university’s apparel partner for another 10 years. Under the deal, Under Armour will create customized uniforms, footwear and apparel for Notre Dame’s 26 varsity teams. The deal was worth about $10 million a year in cash and gear, according to Yahoo Sports. “At Under Armour, we love athletes, and partnering with Notre Dame is a tremendous point of pride for our brand,” said Under Armour executive chair and brand chief Kevin Plank. “As an original innovator in performance apparel, it’s an incredible honor to watch our gear support these athletes in every phase of their journey, from the field to the classroom to national championships and beyond.” Both entities originally inked a 10-year deal in 2014, under which Under Armour became the apparel provider for all 26 Notre Dame varsity teams. The deal, which was believed to be worth $90 million, replaced the university’s prior contract with Adidas. According to a May report in Sports Illustrated, Under Armour’s sponsorship deal had recently expired, which left the university open to potential new opportunities for other deals with brands such as Nike and Adidas. According to a release, this new chapter of

Follow Footwear News on Twitter or become a fan on Facebook.

from Footwear NewsFootwear News https://ift.tt/5vlhPBW