Jessica Simpson’s Company Sues Fashion Brand for Using the Name ‘Jessica’

Jessica Simpson is taking action over the use of her name. In a lawsuit filed late last month in Manhattan federal court, Simpson’s company, With You LLC, is suing small business owner Jessica Tirado over the use of the name “Jessica.” According to the complaint, Tirado filed a request to register “Jessica’s Everything Shop, JES” as a trademark for an online store operating under that name selling clothing, footwear and a variety of other consumer goods. After learning of this, Simpson’s company, according to the complaint, sought to work out a “live and let live” agreement with Tirado, namely, an arrangement that would allow Tirado to proceed with the usage of her name “Jessica Tirado” in a way that would not impede on With You LLC’s operations. But, according to the suit, With You said that Tirado did not respond to its request and was left no choice but to file an opposition before the U.S. Patent and Trademark Office’s Trademark Trial and Appeal Board. Once the complaint was filed, the suit further alleged that Tirado then enlisted an attorney and indicated that she was willing to settle the matter with Simpson’s company, but only if With You was willing to make a monetary payment. “With

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