Lululemon Lays Off 100 Employees as It Reorganizes Studio Business

Lululemon has laid off about 100 employees as the company restructures its Studio business, a company spokesperson confirmed to FN. The cuts stemmed from Lululemon’s decision to “fully integrate” the recently launched fitness platform within Lululemon, the spokesperson said in a statement, adding that a majority of impacted employees were offered other roles in the company. “This shift, as well as our evolved strategy from a hardware-centric offering to one that is also focused on digital app-based services, enables Lululemon to better drive long-term value through our Membership offerings and create deeper connections with our community of guests,” the spokesperson added. Lululemon acquired Mirror, the home fitness startup that sells a wall-mounted machine for streaming workout classes, for $500 million in 2020. In 2022, Lululemon launched its Lululemon Studio platform, which offers more than 10,000 on-demand and live-streamed classes that have been available with a Mirror subscription. The Lululemon Studio Membership tier initially required purchase of the Lululemon Studio Mirror, but the company later added a cheaper option that did not require the device. Lululemon in June reported strong results for the first quarter, bucking a trend of weakness and earnings misses across retail. The athleisure brand, which typically caters to higher-income consumers, managed to maintain

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