Footwear Brands Find Success at Project’s Smaller Format New York Show

Men’s trade show Project was in full swing this week in New York, as the event marked its return to the smaller format show. The trade event, owned by Informa Markets Fashion, brought together about 50 brands across footwear, apparel and accessories between July 17 and 19. Continuing its move away from being known as a strictly men’s show last year, the event this year featured a slew of gender fluid brands spread out across the trade show floor, mixed in among other vendors. “It is known as a men’s event,” Edwina Kulego, VP of men’s and international business development at Informa Fashion Markets, told FN in a sit-down interview at the event. “I don’t think we’ll ever be able to change that connotation. But it is a show for everyone.” Kulego said that the team selected brands that they thought would resonate with buyers, rather than only choosing those that identified as menswear brands. While the show floor mainly consisted of apparel brands, shoe labels such as Sesa Footwear, Sperry, Paraboot, Bed Stu, Diadora and others were in attendance, mainly showcasing products for spring ’24. Project New YorkShoshy Ciment/Footwear News Overall, exhibitors were pleased with the turnout of the event, though some brands noted they

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