How Saucony and Asics Rebounded After a Tough 2020 — and Why Sales Could Have Been Stronger

Saucony and Asics have long been performance run category leaders, but much of the recent conversation has surrounded relative newcomers Hoka One One and On, as well as veteran brand Brooks. However, strong sales to start 2021 have shifted talk back in their direction. For the three months ended April 3, Saucony experienced a sales climb of roughly 60%. As for Asics, its North American revenue increased 22.9% for Q1 2021, and its performance run sales increased more than 30%. Market momentum also appears to be on their side. “Our surveys have said that people are going to run or walk more in 2021 than they did in 2020. The surge we saw in 2020 is continuing, and retailers are responding to this and buying more running shoes,” explained Matt Powell, senior sports industry adviser with The NPD Group Inc. For Asics, the reasons for its sales boost center around where its products are selling and for how much  — more than it was about specific product. “The good news regarding our growth for Q1 in performance running was the fact that it was across all channels of our business. We saw positive increases from all trade channels and success at various price points, which

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