Marketing Plays: Lacoste Spotlights Sneaker Styles in New Campaign, Skechers Named Official Footwear Sponsor for DIO Implant LA Open + More

See all the season’s biggest marketing moves, from ad campaigns and digital initiatives to major ambassador partnerships. Got some news to share? Send it to web@footwearnews.com. April 13, 2022: Lacoste is placing a spotlight on its L001 and L002 sneakers in a playful new campaign. In the video, we meet various characters – an aspiring world recorder holder, an energetic dog, a disgruntled bee, an amateur footballer, a ping pong player, amongst others – all going about the extraordinary ordinary day. In this film, the brand’s signature sneakers are shown out and about – walking, playing, competing, meeting – enlivened by the many distinct characters who wear them. Characters who are on the go; characters with the freedom of spirit to live life their way, with no compromises.  According to Lacoste, the video serves as a “celebration of the way the crocodile transcends differences and divisions, crossing cultures, generations and epochs, and inviting everyone to join in with the journey.” April 13, 2022: Skechers has been named the official footwear sponsor for the upcoming DIO Implant LA Open on the LPGA Tour. Skechers elite athlete Brooke Henderson, currently ranked 10th in the world, will return to the event to defend her 2021

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