Cos to Launch at Nordstrom Next Month as It Expands Into Wholesale for First Time

Cos is expanding into wholesale for the first time in its 15-year history. On Thursday, the H&M Group-owned fashion brand announced it would team up with Nordstrom in the U.S., Breuninger in Germany and Yoox online globally for the fall ’22 selling season. The company said in a statement that this expansion marks the next step in the brand’s growth strategy. “Making Cos available on more channels supports the aim to ‘meet the customers where they are’ and continue to build greater brand awareness,” the company noted in a release on Thursday. It went on to state that this launch will provide “great potential” for further growth if proven successful. Lea Rytz Goldman, managing director at Cos, said in a statement that expanding into wholesale has been “in discussion for a while,” but now felt like the right time. “We know the retail landscape is changing and we need to meet our customers — new and existing — beyond our owned channels, by partnering with best-in-class multi-brand retailers who complement our DNA,” Goldman said. “This will enable us to engage and inspire customers in more places.” Paloma Elsesser stars in the Cos autumn/winter 2022 campaign. CREDIT: Courtesy of Cos As for the brand’s debut at Nordstrom,

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