Nike Debuts New Style Concept Shop in Seoul Featuring Gender-Agnostic Items & Content Studio

Nike opened a new retail concept shop in Seoul, South Korea, on Friday. According to the Beaverton, Ore.-based athletic brand, the new store, dubbed “Nike Style,” serves as a “remixed expression” of sports retail culture that blurs the line between physical and digital experiences. Located in the city’s Hongdae neighborhood, which is known for its art, music and fashion culture, Nike said this new concept will offer gender-agnostic zones for fleece, tops, footwear and accessories, as well as other “style-led” and locally curated collections. A key focus of the new Style store is how it offers unique digital-physical spaces for consumers to express their personal style together, Nike said. The store will feature a studio where local creatives, product experts and shoppers can create content on their own social media channels with customizable backdrops. Nike Style features digital mannequins and a content studio in its new Seoul, South Korea store. CREDIT: Courtesy of Nike What’s more, QR codes throughout the store will offer augmented reality experiences related to product innovation and even the surrounding art installations. The Style door delivers other experiences, like Nike by You workshops and SNKRS Lounge events for Nike members. “The Hongdae neighborhood holds a strong relationship with the sneaker and neighborhood-retail community,”

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