Nike Reportedly to Shut Down Run Club App in China

Nike will discontinue its Nike Run Club app in China starting in July, Reuters reported. According to reports, the sportswear giant informed runners in mainland China via a notice in the app that said it would “cease service and operation” in the region starting July 8. A spokesperson told Reuters that Nike plans to provide runners in China with an “enhanced and localised solution in the future.” Nike did not immediately return FN’s request for comment. Nike Run Club app helps users connect with friends and other runners across the globe while tracking progress and milestones in the app. The news makes Nike the latest global company to announce that it is limiting services to Mainland China. Companies such as Yahoo, LinkedIn and Airbnb have done similarly in the last year, presumably for reasons related to censorship or hefty compliance requirements. In a previous interview with FN, Nike’s VP/GM of Greater China Angela Dong said that the company is focused on delivering locally relevant product to reach younger generations in China. “They are global citizens, but they are also proud of their heritage and communities,” Dong said. Nike also connects with its Chinese consumers through its Nike Membership Program on Alibaba’s Tmall platform. For example, during the

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