Here’s How Much the Nike Logo Is Actually Worth After It Was Purchased for $35 Nearly 50 Years Ago

Nike’s Swoosh logo is arguably one of the most recognizable brand logos in the world. The simple checkmark-like design easily distinguishes the brand’s athletic apparel from competitors, adding to the relative appeal of the brand that brought in $37.4 billion in revenue in fiscal year 2020. But how much is the iconic Nike logo actually worth? Turns out, it’s a bit hard to tell. The History of the Nike Logo Before getting into the nitty-gritty specifics of a logo valuation, it’s useful to learn a little about the Nike logo’s history to help set the scene. The Nike Swoosh logo was first introduced in 1971, some 50 years ago. At the time, Blue Ribbon Sports — the original name for the company that would later be known as Nike, was looking to create and sell a new shoe. Nike co-founder Phil Knight, who had taught at Portland State University until 1969, approached a graphic design student, Carolyn Davidson, who he had met during his time at the University, to create a logo for the new sneaker, which would be a cleat. This is when the Swoosh logo was born. “Well, I don’t love it,” Davidson recalls Knight saying about the logo, “but maybe it

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