Jessica Rich is on the move. After launching her eponymous brand five years ago, her next phase of growth continues as she takes space in fashion’s biggest department stores. The brand currently has multiple retail locations and is sold at Nordstrom, DSW, and most recently, Bloomingdale’s. In November, she launched with the Brown Bag company online and in five U.S. locations. She also just upped her Nordstrom footprint from 5 locations to 20, including in major cities such as New York, Los Angeles, Las Vegas, Miami, Chicago and Houston. Rich added that she is launching with two more additional retailers, but couldn’t release details as of yet. She also has her own direct-to-consumer e-commerce site as well as a physical store at the Beverly Center in Los Angeles. “Wholesale was needed for my business for more brand awareness,” she told FN. “I just want to keep that momentum going.” Jessica Rich spring ’22. CREDIT: Courtesy of Jessica Rich The Grand Rapids, Mich., native — who first dabbled in entertainment as a PR executive then reality TV star — is ready to take her success to the next level. While she is currently self-funded, Rich said the next step in her business is to find investors. “I’ve always
Follow Footwear News on Twitter or become a fan on Facebook.
from Footwear NewsFootwear News https://ift.tt/3ED1h7q
0 Comments