A monthly roundup of footwear brands and retailers that are participating in charitable causes. Share your news with us at web@footwearnews.com. Big Initiatives December 2021 Dec. 28, 2021: Dick’s Sporting Goods is partnering with the local Pueblo County’s Sheriff’s Office in Colorado to help provide sports balls to community youth. Via the new program dubbed “PCSO On the Ball,” deputies will hand out soccer balls, footballs and basketballs provided by Dick’s when they encounter young people during patrol. “Sports and recreation are great ways for the Pueblo County Sheriff’s Office to connect with our youth,” said Pueblo County Sheriff Kirk M. Taylor in a statement. “So often a kid’s first interaction with law enforcement comes during crisis or a negative situation. This program gives our deputies the opportunity to interact with kids in a positive, healthy way. We hope this type of interaction will lead to ongoing, positive relationships long into the future.” Dec. 27, 2021: As part of its 2021 Teacher of the Year contest, Rack Room Shoes is awarding five teachers across the U.S. a $10,000 grant each for technology upgrades for their school as well as a $500 Rack Room Shoes gift card. Five teachers were selected from 399 nominations of
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