Volumental, FN Discuss ‘The Right Fit’ in Thought Leaders Lab

Swift, streamlined simplicity characterizes what customers seek from shopping experiences — and Volumental, a technology company that offers a fully integrated suite of 3D scanning and data tools to optimize fit, are leading that charge in the footwear segment. In a recent “Thought Leaders Lab: The Right Fit,” Fairchild Studio’s executive editor, Arthur Zaczkiewicz, was joined by Alper Aydemir, CEO at Volumental; Mike VanGoethem, senior product director and GM at Red Wing Shoe Co.; and Rick Lania, senior manager, digital product management at New Balance, to discuss the primary challenges and pain points around sizing in the footwear segment. Volumental aims to “reinvent the fit experience” through its scanning technology solutions for footwear, which includes its 3D Retail Scanner and complementary mobile app that enhances the customer journey and helps guide the shoe shopping experience for retailers. Aydemir said that sizing in footwear is “a very complex problem and it’s kind of a mess, if I’m being honest. There are sizing differences between brands, obviously, but also within brands, and even sometimes within the same style.” Lania added that returns, especially for online shoppers, is a significant problem industry-wide. “It does vary across the regions, but we have some markets in Europe that see

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