How Designer Brands Is Tackling Its Corporate Responsibilities

For Designer Brands Inc., success starts from within. The Columbus, Ohio-based company is actively working to create a more diverse, inclusive and equitable environment for not only its employees, but customers as well. At the same time, it’s also introducing more sustainable practices and giving back to the communities it serves through philanthropic support. To promote these practices, Designer Brands has added more leadership, including Christina Ballenger, who was hired in October 2020 as its first head of DEI. Laura Noonen started as senior director of global compliance in April, another new role that covers trade issues and sustainability. The company also cultivates these missions at the employee level through Business Resource Groups (BRGs), organized around different diversities; and Community Interest Groups (CIGs), based on shared interests around various business initiatives and goals. Through the BRGs and CIGs, the firm has developed several initiatives within the DEI space, covering everything from World Mental Health Day to Stop Asian Hate to Breast Cancer Awareness Month, just to name a few. Additionally, CEO Roger Rawlins signed The CEO Action for Diversity & Inclusion Pledge in January, making a commitment to advance diversity and inclusion in the workplace, and it has been signed by over 2,000 CEOs. To

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