Saucony, Adidas and Brooks Earnings Reveal the Running Category’s Momentum

More brands and retailers shared Q3 earnings results this week. In many cases, strong results across multiple brands suggested that the running category, galvanized by a pandemic-era health and fitness boom, is still riding high, with no signs of slowing down. Brooks, a leader in the running category, reported Q3 revenue growth of 24% year-over-year, led by gains in silhouettes including the Adrenaline GTS, Ghost and Glycerin franchises, which were up 50% versus 2020. “More than 20 years ago, we made a big bet that if we put the runner at the center of everything we do — delivering the product they need and then celebrating the many reasons they run and the positive energy they get from it — we could become a leading brand in run,” said Jim Weber, CEO at Brooks. In the women’s running category, Brooks has continuously grabbed market share from category leaders including Nike and Adidas. Adidas also highlighted running in its Q3 earnings. Executives noted Adidas’ Lightstrike Pro technology, which has helped runners break world records and achieve more wins across road races globally. In the 2021 New York City Marathon, four of the six winners were Adidas athletes. “While I’m excited to see Three Stripes reclaiming credibility

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