Normani Brings Back Steve Madden’s ‘Big Head Girls’ From the ’90s and Talks Her Favorite Shoe Styles From the New Campaign

Steve Madden’s latest campaign is taking footwear fans deeper into his universe—literally. The designer’s new Steve Maddenverse promos create an immersive experience led by stylish stars, including Normani. “Steve Madden has been such a huge presence and force in fashion throughout my childhood, so it was an easy ‘Yes’ when asked to be part of this,” said Normani. The new campaign stars the MTV VMA-winning singer, as well as Jordan Alexander, Sydney Sweeney, Nessa Barrett and Justine Skye—though not as you’ve seen them before. The stars are reimagined as Madden’s infamous “Big Head Girls,” one of the first digitally altered campaigns from the late ’90s. “What’s not to love about this crew? They are all incredible at what they do, and it was a perfect group to reinvent that chapter of Steve Madden,” said Madden. “There is a big ’90s style resurgence happening right now. You will notice a lot of ’90s styles in our apparel and footwear, so [I] thought it would be a fun synergy.” Normani stars in Steve Madden’s “Maddenverse” campaign. CREDIT: Courtesy of Steve Madden Similarly to those ads, which featured models with oversized heads posing in the designer’s latest styles, the artists have been scanned into avatars with large heads to

Follow Footwear News on Twitter or become a fan on Facebook.

from Footwear NewsFootwear News https://ift.tt/3FYqUl7