How Emme Parsons Is Tackling the Women’s Shoe Market With Timeless Sandals & a Less-Is-More Approach

Emme Parsons is tackling the women’s shoe market with a less-is-more approach, and it’s paying off. When Parsons launched her eponymous brand in November 2017, she had a goal to create timeless designs that speak to women, whether they are 16 or 60. Since then, she has expanded her label to include sneakers, boots, loafers and more — but sandals are her bread and butter. While Parsons originally didn’t have design experience, she was previously the art director at Condé Nast’s Lucky magazine. Emme Parsons “I had always had this farfetched dream of mine to have a line of sandals,” she said, noting that after getting married, moving from New York to L.A., and taking time off to have her first child, she knew the timing was right. “When you become a mom for the first time, I feel like it’s so life changing. And I said I want to be a good role model for my son to never be afraid to follow his dreams. So I kind of went into it with this mentality, like it can’t fail. I’m not going to tell my son one day that I spent half of our life savings trying to start a shoe company and

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