This Nike Collaboration Was Released in an Unusual Place — and Every Single Pair Is Customized

Nike has a new sneaker collaboration with Berlin-based electronic record label PAN which uses a classic retro runner as its canvas and is receiving a first-of-its-kind release method. Centered around the Berlin-favorite Nike Air 180 model (which is sometimes called the Air Max 180), PAN’s collaboration includes two colorways: a stealthy black iteration and a second pair in yellow.  Both versions add new elements to the Air 180, including removing the model’s signature Swoosh branding and replacing it with miniature versions on both the lateral and medial sides. Designed with a worn-in aesthetic as if the shoes had been broken in through repeated bouts of clubbing, the Air 180 also features the addition of a rubberized shroud which is described as giving the model a “shrink-wrapped look.” And at the heel, a 3D-printed heel clip was added to mimic the look of ancient stone tools. Named “NIX” after a newly launched research and development studio led by PAN founder Bill Kouligas, the PAN x Nike Air 180 is adorned with “NIX” branding throughout the shoe.  View this post on Instagram A post shared by PAN

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