The NFL may not have quite the shoe power as the NBA, but that doesn’t mean it’s been entirely overlooked by the industry. Several of the top prospects for the 2025 NFL Draft already have shoe (and apparel) deals under their belts, some which were NIL deals limited to college and others that will follow them to the pros. The three blockbuster names of Cam Ward, Travis Hunter and Sheduer Sanders are all locked down by a trio of the largest brands in the world, and there are also a few more partnerships from outside the athletic arena that may come as a surprise. Bellow, Footwear News has gathered the top 2025 NFL Draft prospects who have or have had shoe endorsement deals. Cam Ward: Under Armour In his fifth and final college year, Cam Ward inked a one-season NIL deal with Adidas, which has already been the outfitter of the University of Miami since 2015. That deal won’t follow the consensus no. 1 overall draft pick to the NFL, though, as he entered into a new agreement with Under Armour just this month. The last no. 1 overall pick to sign with Under Armour was Cam Newton, which could
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