Inside Nike’s ‘Win Now’ Strategy Aimed to ‘Help Consumers Fall In Love With Something New’

Nike president and chief executive officer Elliott Hill laid out a more in-depth progress report on his plans to turn around the challenged sportswear company. On the company’s third quarter earnings call on Thursday night, Hill told analysts about its “Win Now” strategy Nike execs developed back in December. According to the CEO, who joined the company in October, these new priorities are centered around five fields of play, three countries and five cities. Hill noted that the fields of play that Nike is focused on in this strategy include running, basketball, football, training and sportswear. The CEO added that he is “confident” that the company is “making the right moves” as he’s already seeing improvements in both the running and training business segments. Ultimately, though, it’s about running a “balanced and complete” portfolio, Hill said. “We’re going to run that through all three brands – Nike, Jordan and Converse – across performance in sportswear, men’s, women’s, kids, footwear, apparel, accessories and up and down price points,” Hill said. “And we’re going to be sharp on specific sports.” This is where the new product comes into play. As discussed for months now, Nike has been working to clean up its distribution of the oversaturated

Follow Footwear News on Twitter or become a fan on Facebook.

from Footwear NewsRecent Stories https://ift.tt/iWQ0f2Z