Inside 20 Years of Marc Fisher Footwear: How Marc Fisher and Susan Itzkowitz Built the Industry Powerhouse

In its first 20 years in business, Marc Fisher Footwear has proven it has a knack for brand building, whether that’s by acquiring storied shoe labels, working as a licensing partner to fashion giants or establishing its own distinct in-house collections. And the company, which was founded in 2005 by Marc Fisher, alongside president Susan Itzkowitz, has been on a hot streak ever since its entry into the shoe business. “We started with a bang,” recalled Fisher. “We got the license of Guess, which we still have, and that is what put us on the map.” Its deal with Guess was soon followed by other high-profile licenses, including PVH Corp.’s Tommy Hilfiger and Calvin Klein labels. In 2018, Marc Fisher Footwear signed on with Authentic Brands Group to license Nine West and Bandolino, kicking off a partnership that now also includes Hunter, Rockport and others. And most recently, Kenneth Cole Productions Inc. tapped Fisher for men’s footwear. Meanwhile, the firm also operates several in-house brands, including Marc Fisher, Marc Fisher LTD and Easy Spirit, as well as Indigo Rd. and Earth. When it comes to selecting potential licenses and acquisitions, chief financial officer Matt Burris said that financial projections are only part of the calculus.

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