Skechers Targets Athletes with Interactive Store Concept Featuring Pickleball and Basketball Courts

Skechers is testing out a new retail concept aimed at attracting athletes. The footwear brand has opened its first-ever Skechers Performance store at West Edmonton Mall in Canada. Skechers described the new 7,500-sq.-ft. store in a press release as an “immersive destination” with half-size pickleball and basketball courts where consumers can try out the brand’s products. In addition to dedicated areas for Skechers pickleball and basketball, the company said that consumers will also be able to experience the brand’s extensive offering for golf, soccer, running, training, walking, trail and hiking. Surrounded by state-of-the-art digital LED screens, the store also features the largest sales floor among Skechers concept stores worldwide, the company added. Michael Greenberg, president of Skechers, said in a statement that the new store offers consumers the brand’s “largest-ever” offering of performance footwear, apparel and accessories. “With the world’s elite pros wearing our shoes from the court to the pitch, mound and green, our retail stores’ innovative performance products have become a magnet for athletes who want game-changing product with essential comfort — and the time has come to launch a new play,” Greenberg said. David Beecroft, country manager of Skechers Canada, noted that Edmonton’s vibrant sports culture and passion for hosting year-round athletic

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