Between its Nike Sportswear retro offerings and Jordan Brand’s Air Jordan line, Nike, Inc. has a slew of Valentine’s Day-themed sneakers in the works for February. One such pair is a Nike Air Max 1 which takes a decidedly opposite approach to the holiday’s usual sentiments. Rather than celebrating relationships, this year’s Valentine’s Day Air Max 1 embraces break-ups and being single. First seen in a metallic pink colorway during December’s SNKRS Showcase preview, the shiny sneakers are inspired by mylar foil balloons. In addition to the all-pink pair that debuted during the SNKRS Showcase, the sneakers later surfaced in white, which revealed yet another detail: printed shoelaces that read “it’s not me, it’s you.” Nike Air Max 1 ‘It’s Not Me, It’s You’ shoelaces. Nike Now, a third entry into the collection has emerged in black and pink. The color blocking of this pair echoes the white version with an all-black upper and Swoosh logos which alternate from metallic pink on the lateral to metallic red on the medial side. The laces come with removable balloon-shaped “NIKE” letters and the same printed shoelaces seen on the white and pink pairs. A closer look at the laces for the pairs shows that the phrasing
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