Lifestyle Sneakers Brought in $31 Billion in US Sales in 2024 – Here’s How the Rest of the Footwear Industry Performed Last Year

Sports lifestyle shoes dominated the US footwear market in 2024, according to the latest data from Circana. Indeed, the category, which consists mainly of athleisure sneakers, generated $31 billion in sales, and was the number one footwear segment in terms of both dollar sales and incremental dollar volume growth, up 3 percent versus 2023. Circana noted that this growth was driven by the popularity of running, soccer and training-inspired sneakers. In total, Circana’s Consumer Tracking Service – which covers wholesale footwear sales and does not include brands’ direct-to-consumer businesses – found that U.S. footwear industry sales totaled $89.2 billion in 2024, a flat performance over 2023. Performance running shoes also did well in 2024, with sales increasing 6 percent to $7.4 billion for the year, driven by a mix shift to more premium, higher priced product. Looking at the fashion category, Circana noted that the footwear segment continued to see declines. For the full year, the fashion category saw sales dip 3 percent. Bright spots in the category, however, included women’s seasonless shoe silhouettes such as flats, ballerinas, and pumps, as well as slippers, which performed especially well during the back-to-school and holiday months. As for the fourth quarter, the retail tracking service found that

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