Reebok Is the Latest Brand to Partner With the WNBA, Signing Multiyear Deal To Be an Authorized Footwear Supplier

The WNBA has never been hotter and Reebok wants in. On Thursday, Reebok and the WNBA announced a multiyear partnership, with the athletic brand becoming an authorized footwear supplier for the league. “It’s an exciting time for Reebok, the WNBA and the game of basketball overall,” Reebok Basketball president Shaquille O’Neal said in a statement. “Reebok has always been committed to supporting the growth of the sport, and now with a strong plan, the right resources and the welcoming arms of the WNBA, we’re ready to dive in headfirst with everything from product to players and more.” In an email to FN, Reebok confirmed that this is kicking off a strategic partnership with the WNBA for future activation and marketing opportunities, in addition to now being able to outfit its athletes in Reebok footwear on court without restrictions. Reebok has increased its efforts in basketball as of late, starting with naming O’Neal president of Reebok Basketball and Allen Iverson as vice president in October 2023. However, its most notable move in the sport was the signing of Angel Reese — the 2024 FNAA Style Influencer of the Year — in October 2023. Reebok has empowered Reese to explore her more fashionable side, most

Follow Footwear News on Twitter or become a fan on Facebook.

from Footwear NewsRecent Stories https://ift.tt/5me04gy