Yes, you read the headline correctly: Hoka has created a trail running shoe with pizza and tacos on the outsole. The Mafate was the first Hoka shoe that ever hit the market, and next year, the brand will release its latest shoe bearing the name. Arriving in May 2025 is the Hoka Mafate X, a trail-ready shoe that will retail for $225. Sure, the Mafate X is loaded with tech and is built for long haul trail efforts. But the coolest part of the shoe are its outsoles. The outsole of the Hoka Mafate X. While at The Running Event (TRE) trade show and conference in Austin, Texas last week, Hoka revealed details about the upcoming Mafate X release. The brand stated Sean Denniston, the designer of the shoe, added smiling tacos at the forefoot of the outsoles because the wearer is moving forward and sad face tacos on the heel because they are braking. Denniston, who the senior designer for trail at Hoka, also added pizza slices positioned like arrows pointing forward at the forefoot between the smiling tacos. Aside from the tacos and pizza, the Mafate X is replete with modern tech. For instance, the shoe’s outsoles are made with Vibram’s
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