Birkenstock Continues US Retail Expansion With New Boston Store

Birkenstock has opened its seventh company-owned retail store in the U.S. in Boston, Mass. Located at 205 Newbury Street in Boston’s Back Bay neighborhood, Birkenstock’s new location offers the 250-year-old German footwear brand’s growing range of products for men, women and kids including sandals, clogs, sneakers, shoes, boots and socks. The store also features the new Birkenstock Care Essentials collection, marking an expansion into foot care with premium balms, oils, and other products for foot health. Along with services like BOPIS (buy online pick up in store) and BORIS (buy online return in store), the new shop will also present “The Boston In Boston” – a special community campaign captured by local photographer Steph Larsen. The company said that the campaign “celebrates the pride of Bostonians and their unique style in the iconic Birkenstock Boston clog.” “Opening our seventh retail store in the namesake city of our iconic Boston clog is a particularly special moment for the brand,” David Kahan, president of Birkenstock Americas, said in a statement. “Boston’s rich history and contemporary energy perfectly align with Birkenstock’s values of tradition and innovation.” As part of the opening celebrations, Birkenstock noted that it has collaborated with artist Kevin Mirsky to create exclusive artwork commemorating

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