Zendaya’s Latest On Campaign Generates $1.7 Million in Media Exposure In Two Days

Zendaya’s latest campaign with On has generated $1.7 million in Media Impact Value (MIV) in 48 hours, according to Launchmetrics. Unveiled Oct. 15, the campaign finds Zendaya posing in the bucolic Swiss Alps as she models items from the brand’s fall 2024 Movement collection and the Cloudtilt sneaker. Launchmetrics reports that Zendaya’s Oct. 15 Instagram post alone generated $1.2 million in MIV. She shared content from her trip to the brand’s native Switzerland in addition to the short video that was released as part of the campaign. Data was monitored between Oct. 15 and Oct. 17 online and on social media — Launchmetrics expects to numbers to increase. View this post on Instagram A post shared by Zendaya (@zendaya) Launchmetrics says that the original announcement revealing that Zendaya would serve as brand ambassador generated $3.5 million in MIV. The news was unveiled in June and detailed that the actress had signed a multi-year deal with the Swiss company which would include contributions to select collections, products and creative campaigns. Zendaya starring in an On campaign photographed in the Swiss Alps. Per On, the latest campaign with Zendaya “highlights the importance of new experiences by way of movement, exploration and human connection.” Zendaya said in an

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