Red Wing Shoe Co. Is Shuttering the Vasque Brand, Outdoor Business

The outdoor market took a hit Friday, as Red Wing Shoe Co. announced it is shuttering both the Vasque brand and its outdoor business. In a statement emailed to FN, Red Wing Shoe Co. cited the dramatic changes to the market, “particularly over the last several years,” as the reason for its sunsetting of Vasque and its outdoor business. “What consumers seek and how they want to both shop and buy has changed dramatically,” the statement read. “These changes have forced us to re-evaluate our business proposition and opportunity.” The statement continued, “This is not a decision that we took lightly. In fact, we evaluated many possible strategic paths. In the end, however, we do not believe that there is a viable path forward. With limited resources, we believe it is best for us to focus on the incredible opportunities we see in our core business and brands at Red Wing Shoe Company.” The Vasque Breeze. With recent years hampered by inventory woes and a product range with far too many SKUs, Vasque — which the Red Wing Shoe Co. launched in 1964 — had worked to right the ship. Those efforts began in September 2020, when company veteran Bryce Wernsman was named president of the

Follow Footwear News on Twitter or become a fan on Facebook.

from Footwear NewsFootwear News https://ift.tt/eBHS9rf