Ida Sports Receives $2M Investment to Grow Women-First Cleats Brand

Ida Sports has received a $2 million investment as it looks to grow its production of cleats designed for women and girls. Kynisca, a new organization devoted to commercializing and investing in women’s sports across the globe, led the seed round investment, which also included participation from Elysian Park Ventures, Firebird Ventures and Tipt Ventures. Michele Kang launched Kynisca during the 2024 Summer Olympics in Paris. Ida Sports, which launched in 2018, describes itself as the sole cleat brand that offers shoes exclusively designed for women. Its shoes are based on the shape of a woman’s foot as opposed to adapted from a male last, which, until recently, was standard practice in the industry. In the last few years, more athletic shoe brands like Lululemon and Under Armour have started to tailor their manufacturing processes to offer women more exact fits in their shoes. Last year, Under Armour launched the UA Magnetico, the brand’s first soccer cleat made from a women’s last. Ida cleats offer a wider toe box, more arch support, a narrower heel cup and other elements meant to improve performance and mitigate injury risk for female athletes on the field. “Ida has always had the singular goal of investing in

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