Exclusive: Steve Madden Partners With Hilos to Offer On-Demand Footwear

Steve Madden is partnering with Hilos, the on-demand product creation platform, to speed up its footwear making process. Via a new partnership, Steve Madden will utilize Hilos’ 3D printing and generative design technology to condense its shoe development process for certain new products. This will allow the brand to create and deliver shoes in as little as 72 hours and will help avoid overproduction by starting its creation process only once an order is placed. The brand announced the partnership Tuesday during a session at TechCrunch Disrupt. “Steve Madden has always been about speed, but that’s increasingly come at odds with becoming a more sustainable company,” Steve Madden’s chief sustainability officer Gregg Meyer said in a statement. “This Hilos partnership is revolutionary for us because we can produce faster, make less, but sell more. This is just the start of something big for both of us.” Founded in 2019, Hilos creates and ships a 3D printed shoe to a customer within 72 hours of an order placement. This responsive model allows the company to avoid excess production — and the 3D printing system helps avoid manufacturing waste that is common in the months-long cycle it typically takes to produce a pair of shoes

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