New York Lifestyle Brand Brunch Returns Home With SoHo Pop-Up Store

New York lifestyle brand Brunch, which creates hotel-inspired slippers, has returned to its city roots to open a pop-up store in SoHo, located at 120 Prince Street in SoHo. Following a Sept. 22 soft opening, the team will welcome customers to an event called “A Journey to Nowhere,” held at the store on Sunday, Oct. 6 from 2-5 p.m. The event which will feature a BonBon candy refreshment station, hot chocolate and live music. Brunch’s SoHo pop up located at 120 Prince Street. Among several slipper options, Brunch recently released its fall line which features a variety of autumnal hues; in terms of a brick-and-mortar presence, the brand most recently opened a pop-up in Amagansett Square in the Hamptons for the summer of 2024. FN interviewed Brunch co-founders Joshua and Daniel Sitt via email to discuss the brand’s latest SoHo pop-up and what the team is working on next. Joshua Sitt spoke to the significance of returning to New York City and connecting with the local community there. “For us, the main goal of any store is to bring people together and immerse them in experiences that evoke the ultimate sense of leisure. This pop-up particularly strikes close to the heart — NYC is

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